Jefo Ship Supply – Custom Trade Fair Collection

Jefo Ship Supply is a well established name within the maritime industry. With more than 35 years of experience in cleaning and maintenance products, the company provides high‑quality solutions to professionals in shipping, offshore, fisheries and various other sectors. Jefo Ship Supply is also an official partner of Loya Corporate within the maritime industry.

The Project

For Jefo Ship Supply, Loya Corporate developed an exclusive custom trade fair collection designed to give the brand a powerful, uniform and premium appearance during international exhibitions. The assignment included creating tailored suits and custom shirts, fully aligned with the renewed brand identity and produced in high‑quality wrinkle‑free materials. Ideal for long exhibition days where presentation and comfort are essential. As part of this project, Loya Corporate designed a new modern logo for Jefo. This updated logo forms the foundation of the entire collection and was subtly integrated in close consultation with Jefo, into both the suits and the shirts.

The Suits

The tailored suits were crafted from a dark blue, wrinkle‑free wool blend that maintains its shape even during intensive exhibition days. The fabric has a rich, deep tone and an elegant structure, giving the suit an immediate sense of luxury and professionalism. Each suit was fully custom‑made for each individual, ensuring a sharp, representative silhouette on the trade fair floor.

The newly designed Jefo logo was subtly incorporated into the suit’s detailing. The buttons on the front and sleeves were produced in the same light‑blue shade as the new logo, creating an elegant and cohesive branding element. The interior is finished entirely in dark blue and features two neatly constructed inner pockets, reinforcing the calm and premium look of the suit. The result is a refined presentation suit that represents the renewed Jefo brand at the highest level.

The Shirts

The shirts were made from high‑quality white wrinkle‑free cotton, ensuring a crisp and polished appearance throughout the entire exhibition day. The fabric remains smooth even after prolonged wear, making it the perfect base layer beneath the dark blue suit.

The newly designed Jefo logo is also subtly incorporated into the shirts. In consultation with Jefo, the logo was embroidered on the left chest in a refined and understated way, giving the shirt a recognisable yet elegant branding detail. The button‑down collar provides a neat, approachable look, while the reinforced seams contribute to a clean and premium finish.

Quantities
• 5 tailored suits
• 20 custom shirts